Groundwork Coffee
Complete brand identity for an independent specialty coffee shop — from logo and packaging to menus, loyalty cards, and social templates.
55+
Brand assets delivered
3×
Social engagement increase
6 wks
Project duration
Client
Groundwork Coffee
Category
Brand Identity & Graphic Design
Year
2025
Services
Brand
Graphic Design
Groundwork Coffee opened in a neighbourhood packed with chain competitors. They needed a brand that felt local, craft-forward, and memorable enough to build genuine regulars.
Independent cafés often look independent in the wrong way — inconsistent, rough around the edges. Groundwork needed craft credibility without looking like every other artisan coffee brand.
We built a warm, tactile identity rooted in the ritual of coffee — a hand-drawn logotype, earthy palette, and a full set of print and packaging assets that made every cup feel considered.
Colour System
Espresso
#3D1F0D
Oat
#F5ECD7
Copper
#B5621E
Cream
#FDF8F0
Typography
Display
Freight Display
Body
Neue Haas Grotesk
Deliverables
55+
Brand assets delivered
3×
Social engagement increase
6 wks
Project duration
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